Cisneros Media Distribution (CMD) announced the hiring of Helen Jurado, a 16-year industry professional, to solidify its stronghold on the Latin American market. As Senior Director of Sales & Business Development, Helen will report directly to Cesar Diaz, the company’s Vice President.
Cisneros Media, the corporate division encompassing the Cisneros’ media and entertainment businesses, announced a partnership with Part Time Hero Productions, founded by celebrated game show host Jeff Sutphen, to develop and produce “American Girl Trapped on a Telenovela,” an English-language comedy series with a Latin twist for the U.S. general market.
By Shelli Weinstein
Cisneros Media is the latest Latin American media heavyweight to target the U.S. market, setting a deal to develop an English-language comedy “American Girl Trapped on a Telenovela” with gameshow vet Jeff Sutphen.
“Trapped on a Telenovela” centers on Sarah Forlenza, a Puerto Rican-Italian actress from Brooklyn who has lands a role on a telenovela after struggling to find work. The hitch is that she doesn’t speak any Spanish.