Cisneros Media Distribution Launches “Ruta 35, La Válvula de Escape” on blim, Televisa’s New SVOD Platform

Cisneros Media Distribution (CMD) today announced the debut of Cisneros Studios’ original production “Ruta 35, La Válvula de Escape” [Route 35, The Escape Valve] on blim, Televisa’s Streaming Video-on-Demand (SVOD) service recently launched throughout Latin America.  blim is also available across iOS and Android devices including Sony Android TV, and will soon be streaming on Smart TVs, XBox, PlayStation, and Apple TV.

“Having one of our most important series be part of the blim offering is a landmark for Cisneros Media Distribution as it will reach viewers on a non-linear distribution channel that is highly relevant in the region,” stated Marcello Coltro, Executive Vice President, Content Distribution, Cisneros Media. 

“On blim we are always aiming to offer the best content that is relevant to our audiences.  With ‘Ruta 35,’ we offer our subscribers an exclusive premiere of a television action series that features a great cast and story; they won’t stop watching it,” stated Carlos Sandoval, blim’s General Manager.

The super series, starring Danna Garcia, Miguel Rodarte, and Julio Bracho, also made its debut recently on Televisa’s premium Pay TV channel, Golden Premier, where it currently airs in Mexico (7 PM), Costa Rica (6 PM), Venezuela (7:30 PM), and Argentina (9 PM).  Its availability on blim offers its viewers the ability to watch “Ruta 35” whenever and wherever they desire.

“Ruta 35” is the story of a federal agent, Dylan Wilkins, and the criminals he recruits to assist him in his relentless pursuit of drug lords and other wanted felons.  These criminals become undercover informants for ICE and for the U.S. Drug Enforcement Agency (DEA) in exchange for reducing their charges and avoiding prosecutions. 

However, Wilkins’ informants are not your typical criminals - he introduces an array of men and women who, all driven by different motives such as fear and revenge, risk their lives everyday on a dark and risky mission.  Among his informants are a 75-year-old grandmother who transports drugs; an IT engineer who has close ties and unparalleled access to a Mexican cartel - a ‘professional’ informant who has been living a perilous double life for years; and the cousin of a ruthless mafia king, thirsty for the reward over her cousin’s head.  All together, these sources provide Wilkins insight into the complex activities of brutal crime organizations and their cold-blooded leaders, who will stop at nothing in their quest for wealth and power.

Featuring a distinguished cast of Latin American actors, such as Lucho Velasco, Oswaldo Benavides, and Isabel Moreno, “Ruta 35” was filmed using innovative camera angles and visual effects, using the dynamic city of Miami as its backdrop.  The dramatic action series delivers thrills and unexpected twists that are sure to captivate the blim audience and have them at the edge of their seats.