Cisneros Media Distribution Heads to L.A. Screenings with a Renewed Portfolio of Content and Formats

Cisneros Media Distribution (CMD) has revitalized its programming proposal with new content, proven formats and appealing co-productions for the upcoming international market, L.A. Screenings, which will be held at the Hyatt Regency Century Plaza in Los Angeles, California, from May 12th to the 15th.  CMD invites their clientele and attendees to visit them at their Exhibition Suite 1702.

To appease the longstanding clientele of the telenovela, CMD will be presenting “Entre Mi Amor y Tu Amor” [Separated by Love], which is currently in pre-production.  It’s the classic tale of a young woman devastated by those closest to her, only to return triumphantly for sweet revenge, but not without conflict as her heart is torn between love and vengeance. 

The original programming does not stop there, Cisneros Media Distribution will also be presenting two innovative variety shows, “Roxanna” and “La Revista de Zuleyka” [Zuleyka’s Magazine], hosted by Mexican actress and comedian Roxanna Castellanos and Miss Universe 2006 and actress Zuleyka Rivera, respectively.  Roxanna Castellanos will be the celebrity guest of CMD’s traditional Welcoming Cocktail, which takes place on Wednesday, May 13th, from 6:00 to 8:00 PM, at the Hyatt Regency Century Plaza’s Lobby Court & Patio.

“Cisneros Media Distribution is heading to L.A. Screenings with an aggressive  three-prong business strategy that entails the sale of ready-to-air programming, from our trademark telenovelas to fresh new variety shows, the offering of co-productions, and the exploitation of proven formats and screenplays from our vast catalogue of original content,” emphasized Marcello Coltro, EVP of Content Distribution, Cisneros Media.  “We are fast achieving a perfect balance in our strategic approach to maximize the revenue potential of our existing portfolio and the insurmountable capabilities and resources of our affiliated production companies, Venevision in Venezuela and Cisneros Studios in Miami, as they continue their pursuit of generating enticing programming for the world market.”

In addition to the slate of co-productions, formats, and screenplays, Cisneros Media Distribution will also be presenting fascinating programming that exemplifies the diversity of its catalogue, which contains some of the industry’s most celebrated telenovelas and super series, such as “Ruta 35, La Valvula de Escape” [Route 35, The Escape Valve], “DeMente Criminal” [Criminal MasterMind], “Voltea” [Fallen Over Love], and “Amor Secreto” [Secret Love].  Other highlights include “XRC,” the new series of spectacular news clips; “Corazon Esmeralda” [Emerald Heart], the telenovela starring the talented and beautiful Irene Esser (Miss Venezuela Universe 2011) and Luis Geronimo Abreu; and the original English-language production of the travel/beauty series “Latin Angels;” to mention a few.

Headquartered in Miami, Florida, Cisneros Media Distribution has been at the forefront of the industry for more than 35 years, amassing a library of more than 30,000 hours of entertainment content, which it has distributed in more than 100 countries and 20 languages.  As part of the Cisneros Media corporate division, CMD markets the products of its affiliated production companies - Cisneros Studios, the largest independent producer of Spanish-language programming in the United States, and Venevision, the leading broadcaster and content producer in Venezuela - in addition to the catalogues of key independent production houses from around the world.

Cisneros Media Distribution began the year by launching #yourstoryhere at NATPE, a campaign it will continue to accentuate throughout the year and at every market, including L.A. Screenings, emphasizing the importance of a truly great story, which is the foundation of each one of its productions.