Cisneros Media, the corporate division encompassing the Cisneros’ media and entertainment businesses around the world, today announced the appointment of Wilma Maciel as Vice President, Content Management & Acquisitions for Cisneros Media Distribution (CMD), effective immediately. Based out of the Cisneros corporate headquarters in Miami, Florida, Wilma will report directly to Marcello Coltro, EVP of Content Distribution of Cisneros Media.
“We are fortunate to be able to count on Wilma’s extensive expertise in the media industry as her role will be instrumental for the continuing implementation of our plan to consolidate the operations of the Pay TV and content sales areas of Cisneros Media Distribution,” stated Coltro. “Wilma will work side by side with the executives of Pay TV and content sales in order to fulfill the growing demand of CMD’s international clientele, our broadcast and Pay TV channels, as well as the increasing number of digital platforms around the world.”
In this recently created position, Maciel will assist Marcello Coltro in the design and development of a comprehensive content portfolio strategy for Cisneros Media Distribution to maximize international exploitation and to streamline efficiency and revenue potential; including but not limited to identifying and developing new strategic relationships with key producers and broadcasters; evaluating partnership, licensing and alliance opportunities; revising the current Pay TV channel offering, programming and scheduling strategies, and acquiring content targeting their audiences; assessing new business models for adding external content to CMD’s catalogue; and establishing standard templates for commercial relationships with third-party producers.
With a distinguished career that spans close to 25 years in the television industry, Maciel held key positions in several mayor media companies, bringing to CMD with her a vast experience in international markets, particularly Ibero-America. In the recent years, she was the Vice President of Programming, Acquisitions, On-Air Planning & Original Productions for Sony Entertainment Television Latin America; Senior Executive Programming & Acquisition Director for Warner Channel; in addition to her work with such relevant entertainment companies as ESPN and AMC.
Originally from Sao Paulo, Brazil, Wilma Maciel holds a Bachelor’s Degree in Business Administration from Mackenzie Presbyterian University as well as degree in Psychology from Santo Amaro University.