Cisneros Media, the corporate division encompassing the Cisneros’ media and entertainment businesses around the world, and Turner Broadcasting System Latin America, Inc., one of the region’s largest multi-media groups, today announced the formation of a strategic alliance to exploit their common interests and assets in Latin America.
Targeting the coveted female demographic in Latin America, the partnership builds on Turner Latin America’s strength as a leading operator of Pay TV channels, while banking on Cisneros Media’s proficiencies in developing, producing and programming telenovelas, talk shows and other genres traditionally associated with Broadcast TV.
“Pay TV has become a vehicle with truly massive reach in Latin America, and it must be able to serve a broad audience cutting across all segments,” said Juan Carlos Urdaneta, President of Turner Broadcasting System Latin America. “This agreement brings together Turner’s capabilities to manage Pay TV channels at a regional scale with Cisneros’ expertise in creating content with mass appeal.”
An initial component of the deal calls for Cisneros Media to oversee the operations, programming and content licensing for the Spanish-language feeds of Turner Latin America’s Pay TV channel Glitz*, which are broadcasted to 19 million households throughout Latin America with a compelling offering geared towards the ever-growing C demographic, where women have a decisive role in the selection of television programming.
“We are committed to taking Glitz* to greater heights by creating and establishing comprehensive strategies to increase and expand its audience throughout Latin America,” stated Jonathan Blum, President of Cisneros Media. “We will leverage our vast catalogue of proven content, which has been successful in attracting and captivating Latin women across the region, in addition to select products from third-party providers, as well as original programming catered to the female demographic.”
Glitz* will have exclusive rights to air Cisneros’ original programing, including a combination of new productions and established audience favorites like the franchises “¿Quién Tiene la Razón?,” “Casos de Familia,” and “El Palenque,” in addition to its renowned telenovelas and teleseries. With the content, distribution and promotional support to become an audience leader among women, Glitz* will complement a world-class portfolio of Pay TV networks that includes global brands like TNT, CNN and Cartoon Network.
Cisneros Media, a major producer and distributor of entertainment content in Latin America and the world, also offers Pay TV support and services to programmers and broadcasters, providing content and channel management, OTT platform development, original productions and format exploitation, among other operational resources - a business initiative led by Senior Vice President & General Manager of Pay TV Channels & Services, Cosme Lopez, who was instrumental in forging the alliance with Turner Latin America.