Part of an ongoing reboot of its international business, Cisneros Media is rebranding the 36-year-old Venevision International, its Miami-based overseas sales, TV channel and distribution arm, as Cisneros Media Distribution (CMD).
Move is more than a name change, marking Cisneros’ attempt to target both traditional broadcast and new digital platforms as video content delivered via Internet will grow 43% in Western Europe alone in 2014, per a PwC report.
Cisneros Media, the corporate division that encompasses the Cisneros’ media and entertainment businesses throughout the Americas, announced the expansion and re-branding of its state-of-the-art production facility in the heart of Miami, which will now operate under the name of Cisneros Studios. Today’s unveiling was presided by Gustavo Cisneros and Adriana Cisneros, Cisneros Chairman and CEO, respectively, who were accompanied by corporate executives and employees, including COO, Miguel Dvorak; Cisneros Media President, Jonathan Blum; and Cisneros Studios EVP of Operations, Juan Carlos Sos
Cisneros Media, a corporate division encompassing all of the Cisneros’s affiliated media and entertainment companies, today announced the launch of Cisneros Media Distribution (CMD), a global distributor of programming and content for all platforms. The announcement comes in anticipation of the industry’s first major international convention of the year, NATPE 2014, to be held at the Fontainebleau Resort in Miami Beach from January 27th through the 29th, where the newly established company will operate out of Suite 115 on the Tresor Tower’s 31st floor.
Cisneros Media Distribution (CMD) presents its programming proposal of the upcoming international market DISCOP Istanbul, which is highlighted by the captivating tele-series “DeMente Criminal” [Criminal MasterMind], a thriller starring Lorena Rojas, Sebastian Ligarde, Gabriel Valenzuela, Maria Fernanda Yepes and Marcela Mar.
Cisneros Media Distribution (CMD) announces the debut of the classic telenovela “Emerald Heart” [Corazón Esmeralda], which will premiere today Tuesday, March 18th, on TC Television (channel 10) in Ecuador.
By Shelli Weinstein
Cisneros Media is the latest Latin American media heavyweight to target the U.S. market, setting a deal to develop an English-language comedy “American Girl Trapped on a Telenovela” with gameshow vet Jeff Sutphen.
“Trapped on a Telenovela” centers on Sarah Forlenza, a Puerto Rican-Italian actress from Brooklyn who has lands a role on a telenovela after struggling to find work. The hitch is that she doesn’t speak any Spanish.