Cisneros Media, the corporate division encompassing the Cisneros’ media and entertainment businesses, announced a partnership with Part Time Hero Productions, founded by celebrated game show host Jeff Sutphen, to develop and produce “American Girl Trapped on a Telenovela,” an English-language comedy series with a Latin twist for the U.S. general market.
Cisneros Media and Univision Communications Inc.
By Shelli Weinstein
Cisneros Media is the latest Latin American media heavyweight to target the U.S. market, setting a deal to develop an English-language comedy “American Girl Trapped on a Telenovela” with gameshow vet Jeff Sutphen.
“Trapped on a Telenovela” centers on Sarah Forlenza, a Puerto Rican-Italian actress from Brooklyn who has lands a role on a telenovela after struggling to find work. The hitch is that she doesn’t speak any Spanish.
TV Azteca and Cisneros Media Distribution will team with AfricaXP, a pan-regional digital channel content provider and designer, to launch Romanza + Africa, a dedicated telenovela channel. It will target the continent’s English-speaking audiences. Tapping into over 3,000 hours of English-language programming, the channel will bow with Azteca’s drama series “Catalina and Sebastian” and Cisneros Media Distribution’s novela “Secret of Love.” Other titles to follow include CMD’s “The Woman of My Life” and “Yearning for Your Love.”
Part of an ongoing reboot of its international business, Cisneros Media is rebranding the 36-year-old Venevision International, its Miami-based overseas sales, TV channel and distribution arm, as Cisneros Media Distribution (CMD).
Move is more than a name change, marking Cisneros’ attempt to target both traditional broadcast and new digital platforms as video content delivered via Internet will grow 43% in Western Europe alone in 2014, per a PwC report.
Venevision Productions, a Cisneros Media production company and the leading independent producer of Spanish-language programing in the United States, announced the signing of a multi-year contract with Enrique Santos to host a new television show for the Univision Communications, Inc., UniMas network.