Cisneros Media, the corporate division encompassing the Cisneros’ media and entertainment businesses, announced a partnership with Part Time Hero Productions, founded by celebrated game show host Jeff Sutphen, to develop and produce “American Girl Trapped on a Telenovela,” an English-language comedy series with a Latin twist for the U.S. general market.
By Shelli Weinstein
Cisneros Media is the latest Latin American media heavyweight to target the U.S. market, setting a deal to develop an English-language comedy “American Girl Trapped on a Telenovela” with gameshow vet Jeff Sutphen.
“Trapped on a Telenovela” centers on Sarah Forlenza, a Puerto Rican-Italian actress from Brooklyn who has lands a role on a telenovela after struggling to find work. The hitch is that she doesn’t speak any Spanish.
Part of an ongoing reboot of its international business, Cisneros Media is rebranding the 36-year-old Venevision International, its Miami-based overseas sales, TV channel and distribution arm, as Cisneros Media Distribution (CMD).
Move is more than a name change, marking Cisneros’ attempt to target both traditional broadcast and new digital platforms as video content delivered via Internet will grow 43% in Western Europe alone in 2014, per a PwC report.
Cisneros Media, a corporate division encompassing all of the Cisneros’s affiliated media and entertainment companies, today announced the launch of Cisneros Media Distribution (CMD), a global distributor of programming and content for all platforms. The announcement comes in anticipation of the industry’s first major international convention of the year, NATPE 2014, to be held at the Fontainebleau Resort in Miami Beach from January 27th through the 29th, where the newly established company will operate out of Suite 115 on the Tresor Tower’s 31st floor.
Cisneros Media Distribution (CMD) presents its programming proposal of the upcoming international market DISCOP Istanbul, which is highlighted by the captivating tele-series “DeMente Criminal” [Criminal MasterMind], a thriller starring Lorena Rojas, Sebastian Ligarde, Gabriel Valenzuela, Maria Fernanda Yepes and Marcela Mar.
Cisneros, a global leader in media and entertainment reaching nearly 550 million viewers in more than 100 countries with television, digital, music and consumer products focused on the vibrant Hispanic and Latin markets in the Americas, Europe and Asia, today announced it has formed a strategic partnership with Bungalow Media + Entertainment, LLC, a private integrated entertainment and media company recently founded by media and entertainment executive Robert Friedman.
Cisneros Media and Univision Communications Inc.