[PUBLISHED BY VARIETY / MADRID]
Part of an ongoing reboot of its international business, Cisneros Media is rebranding the 36-year-old Venevision International, its Miami-based overseas sales, TV channel and distribution arm, as Cisneros Media Distribution (CMD).
Move is more than a name change, marking Cisneros’ attempt to target both traditional broadcast and new digital platforms as video content delivered via Internet will grow 43% in Western Europe alone in 2014, per a PwC report.
CANNES -- Two of Latin America’s powerhouse suppliers of novelas have partnered with an African distributor to launch a dedicated channel targeting English-speaking audiences throughout the African continent.
The new service is called Romanza+Africa and was unveiled Monday afternoon in Cannes. Top execs from both Venezuela’s Cisneros Group and Mexico’s Azteca were on hand at MIPTV to tout the deal alongside partner AfricaXP and its founder-CEO Craig Kelly.